Welcome to Goodwill.

Goodwill – presence, experience and track-record Established in 2008, Goodwill now has offices
in over 70 locations, serving about 200000+ customers nationwide. We have earned their trust by
providing them excellent services in various trading and investment activities.
Highlights of Goodwill Growth Story
• From 3 offices in 2012 to 70 in 2016 and 100 + 2022
• Varied, 2L + Strong customer base
• Over 650 employees across India
• 1000+ service points across India
• Average daily trading turnover of about INR 1500 crore

VISION, MISSION AND TEAM
The company has all it takes to ensure efficiency and reliability in its services and, more
important, it is driven by a convergent set of vision, mission and values enabling it to work single-
mindedly towards fulfilling the interests and aspirations of its customers.
Our Vision :
To be seen by the trader and investor communities as a reliable, efficient, trustworthy partner in
their endeavour to prepare for and enjoy a secure, comfortable and prosperous future at various
stages in their lives.
Our Mission :
To deploy all the resources, human and technological, at the disposal of our customers and help
them create and preserve wealth through consistently intelligent investment decisions.
Our Team :
Goodwill will at all times have a full-fledged team of experts and support personnel, dedicated to
meeting customers’ goals and available 24x7 for advice and direction

PARTNERSHIP FOR PROSPERITY
True to its name, as a goodwill gesture, the company offers free training at all its branches every
Saturday. In association with MCX and others representing the industry, we have conducted
more than 300 seminars and training programs aimed at benefiting our customers and the
investing public.
We constantly explore ways and means to empower you with knowledge and insights. An
example of this effort can be seen in our personalised services in the form of:

• Multi-lingual support
• Advanced trading software
• Engagement through real-time charts and live chats
• Technical videos and consultancy
• All the above services are offered free of cost to all our customers.

SERVICES
Goodwill offers you a comprehensive range of trading and investment opportunities: Commodity,
Equity, Currency, Derivatives, Mutual Funds and Exchange-traded Funds.
We make trading absolutely a matter of ease and convenience. Depending on your profile that
spells out your goals, we offer different kinds of value-added services and brokerage plans for
both online as well as offline equity trading.
WHY GOODWILL? It’s quite natural that you would like to know why going with Goodwill is a
good idea. Here’s why:
• Market leader at your service – In just about 8 years, we have transformed the face of trading.
In a pioneering spirit, we created the concept of high-exposure trading and are ceaselessly
striving to help you connect with the markets in fresh and innovative ways.
• The latest technology at your disposal – Be it Security, Reliability, Speed or Performance, the
technology we offer satisfies all the criteria critical to smooth and safe trading activities.
Furthermore, our platform is integrated with a range of advanced tools for charting, trading and
technical analysis.
• Access to opportunities across segments – We enable you to take advantage of opportunities in
Equity, Commodity and Currency the NSE, BSE and MCX.
• Dedicated service and support - Our helpdesk can be reached Monday to Friday, and between
08:30am and 11.30pm on all trading days.