DiSC is a behaviour self-assessment tool originally based on the 1928 DISC emotional and behavioural theory of psychologist William Moulton Marston, which centred on four personality traits: Dominance, Influence, Steadiness, and Compliance. This theory was then developed into a behavioural assessment tool by industrial psychologist Walter Vernon Clarke. Personality expert and researcher, Merrick Rosenberg, notably innovated on the contemporary application of the DISC model as it applies to team development, interpersonal relationships, and American presidential campaigns.