GoodayOn is an award-winning gig marketplace for blue and pink-collar (traditionally women) gig workers in Ethiopia, to offer their services to customers seeking domestic help (cooking, cleaning, babysitting) and home repairs. The platform connects customers with skilled and reliable gig workers through GoodayOn mobile application and a call center.

GoodayOn's services are designed to provide convenience, affordability, and quality for customers by leveraging technology for high-precision matching based on location, qualification, and rating.

GoodayOn's gig workers offer a range of services, including house cleaning, laundry, cooking, plumbing, electrical repairs, painting, and carpentry, among others. Customers can browse and select from a list of available services and gig workers nearby. Once a customer has selected a gig worker, they can communicate with them directly through a phone call to confirm details, discuss any additional requirements, and arrange for the service to be provided.

GoodayOn's digital platform provides a range of benefits for both customers and gig workers. Customers can easily access a range of services in one place, with the assurance of quality, reliability, and affordability. Gig workers can create a digital presence for themselves, access a wider market for their services, and manage their bookings easily through the platform. GoodayOn's services are designed to create job opportunities, promote entrepreneurship, and contribute to the economy in Ethiopia, where unemployment rates are critically high.