The last of the original Irish-owned fashion emporiums on Grafton Street, Pamela Scott continues to trade successfully against the multinationals year after year, by constantly modernising and adding new younger labels without ever alienating its traditional, loyal customer base.

Currently celebrating 40 years in business, the famous family-run Dublin store is the flagship of the esteemed Flairline Group, established in 1970, which incorporates Richard Alan of Dublin and Cork, Ashley Reeves and Lisa Perkins outlets nationwide.

Today Pamela Scott stocks leading labels such as Sophie B, Twist, Zapara, Olsen, Gerry Weber, Bianca and Betty Barclay, with Exclucive Occassion dresses catering for Weddings, Debs, Confirmation a lengthy list of stunning eveningwear brands from all over the world. Flairline opened the original 3,500 sq ft Pamela Scott store on Grafton Street in 1976.