With over 40 stores in 9 markets in the Middle East and North Africa, Virgin Megastore set an unbounded target of expanding its regional presence. Since it opened its first store in Jeddah, Saudi Arabia in 2008, Virgin Megastore continued to expand domestically presenting a one-stop shop for all entertainment needs, offering a wide range of lifestyle products across music, fashion, culture, technology, entertainment, beauty and related services.

With its unique shopping experience and an omni-channel presence spanning physical stores, online store, as well as a variety of supporting channels and services, Virgin Megastore has created a new dimension in entertainment retail, and caters to the region's cultures through events, activities and support of local artists in each market it enters. Virgin Megastore is truly a global brand with local flavor.