ITC’s Aashirvaad Svasti offers a variety of fresh dairy products which includes Select Milk, Toned Milk, Double Toned Milk, Standardized Milk, Cow Milk, Pouch Curd, Paneer, Rose Lassi, Mango Lassi, Litchi Lassi, Mishti Doi and Sweets. ITC closely collaborates with a network of reliable farmers from whom we procure our milk under 'Project Gomukh'. We select high quality milk by checking every sample from every farmer which further goes through multiple quality checks in various stages to ensure superior, tasty and nutritious products for you. Our Fresh dairy products are currently available in selected cities of West Bengal, Bihar & Jharkhand.