You are worthy of treating yourself well, starting with what you eat.

With Shape, build awareness of what and why you eat through a lens of self-compassion. Steeped in this awareness, nourish and respect your body through the foods you choose daily. Healthy eating becomes a significant act of self-care.

But we know reshaping your life is more complex than just a simple choice. Grounded in behavior science, Shape is an app — like a coach you carry in your pocket — that teaches you ways to add more nutritious foods to your meals and helps you develop strategies to improve your eating habits.

We guide you through making adjustments to your routines so that eating well becomes easy.

It’s not about restricting foods or counting calories to achieve a weight loss goal. Instead, explore your relationship around the food you eat so you can make informed decisions about your choices. You are constantly evolving; it’s time to open the door of possibilities with Shape.

Anchor Your Awareness
Grow your awareness about your eating patterns through simple keystone habits. Recognize how various foods make you feel with mindful eating exercises. Reconnect with the essential flavors of foods to appreciate each meal you eat. Learn ways to encourage yourself to eat more healthy, nutritious food.

Listen to Your Body
Understand your body’s cues of hunger and satiety so you can respect how much (and what!) your body needs to eat in order to feel your best. Move in ways that you love in order to support both your physical and mental well-being.

Nourish Yourself Wisely
Discover the core pillars of nutrition. Eat in ways that nurture who you truly are. Take a holistic approach to your health, starting with what you eat but also by finding ways to move every day, practicing self-compassion, improving your sleep habits, being mindful, and nurturing your connections with others.
Reach your goals — whether you want to lose weight, stay active as you age, manage emotional eating, or more — by making small, sustainable changes to your habits and routines.

Shape is from the creators of Fabulous, an award-winning app featured on Lifehacker, the New York Times, Self, Forbes, GirlBoss, and more. We’ve already helped millions of people worldwide achieve their goals through the power of habits and routines. We understand that change is made through small, repeated actions taken over time. Now we are helping people adjust how they approach their health. By using behavior science, it becomes impossible not to succeed!

Eating “perfectly” is impossible. Instead, learn to make conscious, proactive choices toward your health. We guide you on your journey toward nourishing yourself wisely with:
– Coaching series: Topics like managing stress eating, dealing with cravings, cultivating gratitude for your food, and more. Get a boost of support through difficult moments and inspiration to keep on track.
– Journeys: Step-by-step guides to establish food and health habits (and break unhelpful ones) that help you reach your goals.
– Food tracker and journal: Stay accountable for your choices and identify patterns. Explore your relationship with food and shed light on what’s supporting your well-being and what needs to change. Appreciate the variety and beauty of the foods you eat.

Go beyond healthy eating: replace judgment with curiosity and exchange comparison for compassion. You do not need to be a certain weight or have a certain body type to deserve self-kindness. You already have a body to treasure.

Eat well, but not to become worthy. Because you are already worthy, choose to eat well.

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