The Auggie San, the wine country comedy club and New World Wine present stand-up comedy on a wine bottle Via augmented reality. Be a part of the laughter movement in wine country. After you download our smart app, simply point your smart phone at our wine label and instantly see headliner comedians come to life with an excellent joke on the bottle. It's a win all-around. You get excellent wine and a hearty laugh, yahoo! Stay tuned in for more brilliant comedians, new vintages and more!