Developed by renowned teachers Alfredo Bravo and Glauco Cavalcanti Negotiation 7.0 is a structured, interactive and agile methodology that help people in negotiating through a 7-step process. The generated report assists in the three negotiation steps: planning (before), execution (during) and control (after).


The methodology was developed based on the studies of two negotiation institutions that are reference in the world: Harvard and Wharton. Negotiation 7.0 is made up of 7 key items that should be considered in preparation for any negotiation. They are: object, objectives, interests, BATNA, tradables, trading field and arguments.