Add Per Click (APC) referred as PPC Program for Indian Advertisers.. Paid search allows you to pay a fee to have your website displayed on SERP when someone types in specific keywords or phrases to the search engine. The SERP will display the ads that you create to direct viewers to your site. The fee you pay is based on either clicks on or views of these ads.

Well managed and optimized APC campaigns can be considered a cost-effective form of advertising. Unlike traditional forms of advertising, APC is designed to reach individual site visitors who have already expressed interest in a product or service offer by selecting and clicking on specific advertisements.

APC ads are a great option to compliment your inbound marketing efforts and maximize your coverage on. Following are the main benefits of Add Per Click Program:

Speed-to-market : Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website.

Reach : Additional traffic can be sent to your website, expanding your online visibility and helping you establish your company as a leader in your industry.

Highly-targeted website traffic : Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic. PPC ads can be scheduled to run during the best sales periods and in specific geographic regions.

Testing Capabilities : PPC is a great way to provide low-risk testing for keywords, enabling you to determine if a full site optimization campaign is worthwhile. It’s also great for landing page A/B testing, allowing you to direct traffic to your choice of different pages of your site in order to find which pages convert at the highest rate.

Maximize the return on your marketing investment : Because you pay for PPC only when an ad is clicked, it is easy to manage costs, track conversions, and determine your ROI. Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics. Data is reported accurately and correctly and campaign results can be tracked extensively.