Midland Honda mobile customer engagement app provides customers with an enhanced dealership mobile experience. The app uses background geo-location for geo-fencing and geo-targeted push notifications to provide customers with relevant specials and loyalty offers. The app also delivers a wide range of features/benefits to customers, including service scheduling, viewing new and used inventory, redeeming mobile offers, sharing dealer promotions, viewing special events, contacting roadside assistance, booking a test drive, and contacting staff directory.