Established in 2009, pioneered development in the form of franchise chains and quickly achieved many impressive achievements.

July 2014 Biluxury was born. The brand is a complete set of chain elements with a new positioning, a separate appearance compared to Bionline. As of December 2017, after only 3 years of development, Biluxury has owned 75 showrooms nationwide out of the target of 300 showrooms by 2019.

Biluxury is known as a pioneering men's fashion brand in the field of "Designed Men's Fashion" with innovative and elegant style.

With a strategic vision to become the brand "Vietnam's most popular men's fashion", from the first days of entering the market, Biluxury has been very focused on research and development of models and designs suitable for Vietnamese male body. Strictly controlled raw materials, modern machinery and equipment are the levers for the sustainable development of the brand.

Biluxury's target audience is men between the ages of 25 and 35, successful men who always want a balance between career development and enjoying life. Biluxury's products give Vietnamese men a youthful, dynamic and modern image, but no less polite and luxurious. Trusted and chosen by hundreds of thousands of loyal customers as a daily companion in work and life.