Inserted under the aegis of the Cariri Paraíbano in the middle of the semiarid diagonal, CTVPB plants roots as an instrument of dialogue and communication with its people. The construction of a communicative and representative space for the population of Cariri has become evident and occupied space, based on the translation of reality, present in social, economic and cultural relations.

In particular, we dare to propose exchanges of knowledge and experiences, based on the relationship of speeches and listening, understanding that knowledge does not cancel each other out, but rather dialogue and complement each other, with no more important or less important knowledge. , just different.

CTVPB, as a pioneering means of communication in the region and as an instrument of dialogue and voice, recognizes the importance of acting locally without losing its global dimension, as it seeks references for its work in the scenario of its own reality, as well as proposing to establish relationships with different sectors and regions of our country. We have a career identity, but we understand that communicative action can and should be global.

We are children of the world wide web, and technology is the link that connects us and enables communication with each person who watches us, dialogues and builds with us a pioneering, daring, innovative project that since 2019 has been building history as a medium from communication to service people.