About SERC
SERC stands for Social & Environmental Reforestation Collaboration

Planting Trees
A large portion of the Dhofar Forest has disappeared due to overgrazing and climate change. We can stop this development by planting new trees and protecting them, enabling all living species to live and strive in harmony.

Community Engagement
One of the main pillars of the SERC project is community engagement and participation. It is all about working together along with nature and with people. Therefore, a lot of the activities undertaken during the project is about awareness creation as well as learning about trees – their role in the ecosystem; as carbon balancers, as drivers for fertile and healthy soil, as providers of shade and humidity and their link to the unique fog-harvesting eco-system of Dhofar. These activities include school visits, workshops for private and public entities as well as mere outings in the field engaging volunteers in trial plantations.