Agriculture contributes around 20% in the GDP and provides raw material to large scale manufacturers besides key source of income for transportation, wholesale & retail, insurance and banking sectors. Around 70% of country’s population is dependent on agriculture for their livelihood.

However, agriculture sector large remained underperformed mainly due to inefficient agriculture marketing. Lack of timely contact between genuine buyers and sellers leave the farmers and value chain players to rely on middle-man and thus forced to sell their produce at unrealistic prices and even unfair terms of trade. The ineffective marketing and trade system is causing huge financial losses to growers and value chain players.

The use of information and communication technology (ICT) services helped farmers to connect with traders and buyers for timely settlement sale/purchase of commodities at prevailing market prices. ICT has empowered farmers to take trade decisions based on efficient market information systems. These solutions are relevant to agricultural and rural transformation processes, especially for small holders. Growth in the use of internet and mobile technology by farmers is emerging as game changer in the provision of information and marketing services.

People who work in agriculture, especially the new generation farmers, are increasingly adopting digital and mobile technology to manage their farming activities including trading.

Agri Trade Directory App for Agriculture covers the following dimensions of traders:

Name of business

Name of key person/ owner

Commodity(s) being trades

Area of operation (Name of District/ city)

Contact information

Option to share business card


The trader information provided in the App is based on the primary sources/ business owners/ key business person(s). App facilitate in filtering the name, district and commodity. It also provide options to share the information (Business Card) using mobile options, call or send SMS to the business. The option to add any trader has also been provided in the App besides feedback form for the improvement of services.