WHAT BRANDING CAN DO


Take a look around your house at some of the products you purchase on a regular basis. Why do you choose a particular brand of maple syrup or toilet bowl cleaner?

Chances are you recognized the name on the label or the logo and on the packaging and were “presold” because you connected that name or logo with quality.

You may not have even read past the name to make the decision to purchase.

That’s the power of branding. When you can connect your product or service with a reputation of quality and trust, you catapult yourself into household-name status.



WHAT IS A BLOG


Blog is a funny word that only recently came into existence thanks to the Internet revolution. The word itself is technically a shortened version of “Web log.”

While blogs can take on many forms and may adopt a variety of writing styles, they are essentially written communications vehicles that exist on the Internet.



BENEFIT FROM BLOGGING


Blogs are extremely flexible and have the potential to be so effective that there really isn’t a business out there that cannot benefit from the use of this vehicle.

In fact, for some people, blogging is actually their paying business. This tool can add onto branding efforts no matter the product, service or idea that is in the spotlight. The blog itself can even be the “brand” in question.



GETTING ONE SET UP


Now that you know what a blog can do for marketing efforts, chances are getting one set up is sounding very appealing to you right about now.

The process involved in establishing a branding blog is pretty straightforward. It does require a little bit of technical savvy, but in most cases, individuals can launch their own blogs without too much effort.

It is also possible to hire professional programmers, designers and writers to launch a blog and create its format.



MESSAGE IS EVERYTHING


Building a blog isn’t enough to have it work into your branding plans. To really make it do its job, you have to set a plan into action for populating it with content.

Ideally, this content will support your branding efforts while pulling in traffic from the Internet. As we’ve already said, traffic (readers) can equate to increased business for you.

This means your plan needs to be solid and your content must appeal to your target audience.

Before you can set the tone and establish guidelines for your content, you will need to identify your target audience and brainstorm what types of material will best appeal to them.