What Is Google Plus Local?


Google created Google Plus Local as a way to combine its search engine, social networking, and business directory features.



Google Plus Local's primary use is to allow customers to search out and find detailed information on local restaurants, shops, and other services. However, by taking advantage of this popular tool, businesses can use their page as an effective advertising platform.



Your page - When you set up your company's Google Plus Local page, you can include maps, contact details, photographs, and other important information.



From then on, your customers can use the page to rate your company, write reviews, and add photos. Your page will visible in Google search results and on Google maps.



Zagat - A key part of this business directory is its Zagat ranking system. Zagat uses a 30 point scale to rate different aspects of a company, like food, decor, and service, from 'poor' to 'perfection'.