INTRODUCTION


LinkedIn isn’t just for helping you recruit top talent or finding your dream job, but is a powerful means of organic B2B marketing.

You can of course leverage paid marketing on LinkedIn, but even with paid marketing every business needs to invest in building their organic presence.

Just as with other social media platforms, LinkedIn is a global site—which is an effective means of growing your business well beyond your local service area. While B2B marketing is the most effective, don’t discount LinkedIn for B2C.



LinkedIn MARKETING GOALS


Establishing marketing goals is critical to the success of your LinkedIn marketing. Countless entrepreneurs and businesses have setup an LinkedIn presence, made a few posts, and then let it sit untouched for months or even years.

This is usually due to a lack or absence of goals. So, before you even begin establishing any sort of LinkedIn presence or strategy, you need to establish clear marketing goals.
 
Your goals should be specific, measurable, and attainable. They can be long term, short term, or a mix of both. Deadlines and milestones can be helpful as well.




GETTING STARTED ON LinkedIn


The first step in getting started on LinkedIn is setting up your Company Page. This is the place that people will be directed if they type your business name into your website.




LinkedIn PAGES & GROUPS


Now that you have a Company Page and a steadily growing list of connections, it is time to start driving traffic and engagement. Your initial goal is to increase your number of followers, then accelerating your likes and comments. 

Add LinkedIn Buttons to Your Website and A Link Where Needed. The first thing you want to do is to add a LinkedIn (and other social media) button to your website.