INTRODUCTION


Instagram is a powerful photo sharing app. When it comes to leveraging this social platform for business, it’s all about visualizing your brand.

While you can certainly post photos to any and all of your other social platforms, Instagram differentiates itself with filters which empower absolutely anyone to turn their photos into engaging and brand-building works of art.



ESTABLISHING YOUR GOALS


Establishing marketing goals is critical to the success of your Instagram marketing. Countless entrepreneurs and businesses have setup an Instagram presence, made a few posts, and then let it sit untouched for months or even years.

This is usually due to a lack or absence of goals. So, before you even begin establishing any sort of Instagram presence or strategy, you need to establish clear marketing goals.
 
Your goals should be specific, measurable, and attainable. They can be long term, short term, or a mix of both.



GETTING STARTED ON INSTAGRAM


If you are setting up all of your social media platforms at once, first check to see if your exact business name is available on the sites you wish to join. Ideally, you want your profile name of all accounts to be the same.

If your business name is already taken, find a creative way to get closest to it. You could do this by utilizing underscores, or adding your location.



INSTAGRAM CONTENT BEST PRACTICES


Now comes the fun part of adding a new photo or video to Instagram. If you have never used Instagram before, the filters are the part that really make this visually engaging photo sharing app stand out from the crowd.