WHY LAUNCH A DIGITAL PRODUCT?


Before we get into the nitty gritty of how to go about creating and launching digital products, let's first take a look at why you should be doing this in the first place. What's so great about a digital product anyway?

The obvious answer is that a digital product is something you can sell with zero overheads. It will take a little time and perhaps some up-front investment in order to actually create your product but from there you'll then be able to generate income without having to reinvest anything.



TYPES OF DIGITAL PRODUCTS


Are you stoked yet? Great! Now let's stop flapping our gums and look at what digital products are actually out there for you to create and sell. This is the first decision you'll make and it's going to have a big impact on how your business runs moving forward.

A digital product is of course anything you can sell that has no 'physical' element. Each option has its own strengths and weaknesses and will be more or less suited to particular types of people. We can show each of the main categories and their pros and cons…



THE BARE ESSENTIALS YOU'LL NEED


Now you've decided that you want to launch a digital product business and you know what type of digital product you're going to sell, the next thing is to get started towards that goal!

To begin with, this will mean acquiring various resources and building the infrastructure that you will need to start selling products. In this chapter we'll go over the bare essentials needed to begin. You can think of this bit like the 'you will need' section in a recipe…



CREATE YOUR OWN EBOOK


As mentioned earlier, ebooks are perhaps the most popular option for beginners when looking into digital products. They're very easy to create, they provide great value to the reader and they are versatile in terms of the different ways you can sell them.

So how do you get started with your own ebook?



HOW TO CREATE SOFTWARE

The next option is to create software. Software of course includes any type of program that will run on a computer or mobile device and the main type we're going to be dealing with here is practical software that performs a useful function – that's generally easier to sell than a computer game.

Software is a great choice because it gives you a real and very clear selling point. People are willing to pay more for software because more skill is involved in the actual creation.



HOW TO CREATE A VIDEO COURSE


The final type of product we're going to look at in more detail here is the video course. This is essentially a series of video tutorials or presentations discussing a certain topic.

This is a great choice because it means you don't have to be a great writer to produce your product – instead you just need to be a charismatic character who is comfortable in front of a camera and who has useful information to impart.



CREATING YOUR OFFER

Whatever you are selling and however you go about selling it, you are going to need to create a sales page. This is the web page that your customers will see when they first discover your product and that will hopefully perform the task of encouraging them to buy.

As a result, the main objective here is to be persuasive and to encourage people to want to buy.