Your customers and visitors' requirements and expectations on the right you will deliver
a product or experience that has a negative impact on the planet is increasing. In addition, customers want a personalized and inclusive attitude, whether it be through the digital channels, or over e-mail, telephone and on-site. Your customers all based their buying decisions on emotional factors rather than rational factors.

We are convinced that responsible business is beneficial both for your business, your customers' experience and our planet. So what are we? Yes, we who are behind this initiative is Visit Dalarna, and the material is based on Visitas book "Role Play".

 It is important that you know why you choose to work with sustainability and why you should choose your company's offer. It is no longer with what and how you do what you do, but why you do it. What is it that drives you? What is your passion, and what feeling do you want to convey to your customers? Speaking to the customer's heart and meet the customer where it stands.

The Way to Go is a simple tool to work with to help you see your current status in your sustainability efforts and find some keys to your way forward to make your business more responsible and sustainable - socially, economically and environmentally - and not least how to to communicate it to the outside world. We hope that this will be a tool that can help you meet your customers' needs, without endangering our planet and future generations. We believe that work more responsibly and sustainably provide a greater joy for all involved. So here we go!