Galeries Lafayette has called on Sky Boy, the Paris-based startup behind the Overlapped Reality technology, to create a first-of-a-kind in-store immersive experience.

On the second floor of the main store 
at Galeries Lafayette Haussmann Paris, shoppers are positioning themselves at one of the corbelled arches of the majestic dome, they
 point their device to a piece of paper showing a drawing of a polar bear to find themselves immersed in
 a dreamlike story that unfolds across 360° around the dome. A polar bear walks through the snow right before our very eyes as if it were actually roaming around inside the store!
 Virtual snowflakes fall, draping the entire dome in a beautiful white shroud.