This health education App explains the physiological effects of alcohol on the developing brain. A 7 minute video with captivating 3D animations, voiceover & graphics, takes you on a guided tour of the anatomical structures of the brain, to educate about what happens to specific structures in the brain when alcohol is consumed in excess. This information will equip the viewer to make informed choices in relation to alcohol consumption. The anatomical brain structures include the cerebral cortex, cerebellum, hippocampus, medulla, frontal lobes, hypothalamus, & nerve cells. We take a look inside the developing brain, to examine the effects alcohol has on these structures as they grow & develop, & how the physiological effects of alcohol can produce behavioural changes.

We also examine BAC, or Blood Alcohol Concentration, & how you can estimate what your BAC might be when consuming alcohol. After viewing the video, to assist your understanding of this topic, you can complete a Quiz consisting of 20 multiple choice questions. The Quiz includes an optional "Hint" button which enables you to review the portion of the video related to the question. However if a "Hint" is used to answer the question, the maximum score out of 1 for a correct answer will be .5. You also have the option to Tweet your results to others.

This video was originally produced for a target audience of 18-25 year olds, however it contains valuable educational information for all ages. This App can be used by parents & teachers to educate a younger audience on the dangers of excess alcohol consumption. It can also be used by undergraduate medical, physiotherapy, health science, nursing, pharmacology & exercise science students to understand this topic. Additionally, health professionals can "Airplay" this App to youth health education groups, following up with a group discussion on the Quiz section.

2013 Winner - Gold Communicator Award
2012 Winner - Queensland iAward (Innovation)
2011 The Global Awards - Finalist

Background to this production:

3Dme & the Australian Lions Drug Awareness Foundation (ALDAF) share a common vision to improve the targetting, quality, accuracy & reach of drug awareness educational initiatives. This relationship was formally recognised by the Gold Coast Mayor when he awarded 3Dme the '2010 Mayor's Corporate Social Responsibility Award'. In 2011 3Dme company founders Luke & Sonya Brannelly were presented with the Dr Harry Jenkins Fellowship Award, which is the highest recognition Lions Clubs International can bestow on an individual for outstanding service.

The aim of the Australian Lions Drug Awareness Foundation (ALDAF) www.lionsclubs.org.au/aldaf is:
- To promote awareness & prevention of abuse of alcohol & other drugs especially the factors predisposing it
- Develop education and prevention activities, especially in local communities
- Participate in campaigns in line with the aim of the Foundation
- Actively promote and support counselling and rehabilitation programmes.

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