At the core of the Penny Prima® brand is a passion for music, movement and dance, alongside a love of imagination, creativity, and adventure. When your child first opens their Penny Prima Box, they will be transported into the world of the grand Prima Dance Theatre - home to the Prima family. Penny loves meeting new friends, exploring new dance styles and going on new dance adventures.

The Penny Prima app includes shopping resources, discounts, and easy access to our free teacher library of music, choreography, coloring sheets and more.