The Allan Gray Entrepreneurship Challenge is a fast-moving game of business domination – a strategy game, in which you have to complete five modules to compete for the top spot by launching your own business, taking calculated risks in the gaming world, launching marketing campaigns – and ultimately to generate sales and revenue. Along the way, you’ll also make useful contacts that may open doors when the time comes to test your entrepreneurial flair for real.

What’s it like to be CEO of a listed enterprise? Step inside AGEC’s 2D game, and you’ll find out. Plus, it’s completely free! We’ll have you juggling risky and rewarding corporate decisions, cutting deals, and watching your profits come flooding in… or trickling out if you’re not too careful.

All you have to do is pick an avatar, then make your way to the top of the leaderboard by fulfilling a series of adventurous quests that take you to different places in the ever-changing world of business. You will interview many executives to hire your very own CTO, CMO, and CFO in the game. You will build your start-up’s first profit-making product from scratch before commercially launching it with clever marketing campaigns. You’ll negotiate strategic revenue and Profit/Loss targets with the chairperson on your Board of Directors – then win gaming points as your revenue starts to come in! Think of it as taking the very first steps in the most exciting, dynamic career you could hope for.

May the best CEO win!


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