TATA Agrico Saathi is a Distribution Management Application providing a one-stop solution for all Distribution Channel Sales activities to the entire TATA Agrico value chain.

TATA Agrico Saathi is a one-stop tool for all the stakeholders in the Sales & Distribution Value Chain like TSL Sales Managers (RSMs & CAMs), Distributors, Priority Dealers, Distributor Sales Officers (DSOs) & Senior Sales Executives (SSEs). The application will form a key link between the extensive retail channel & the backend teams thereby enabling a more efficient flow of information in the distribution channel. Further, it has been designed to increase the productivity of field sales operations by solving the critical problems and challenges faced by Field Salesforce & Sales managers.

Additionally, the Application also works in an offline mode enabling the salesforce to access key features from anywhere at any time of the day.

The major features of Agrico Saathi are as follows:
▪ Capturing Channel Orders directly from the retail counters & real-time visibility of data to all stakeholders.
▪ Monitoring Stock at Retail Counter Level.
▪ Addition of Dealer details directly from field.
▪ Capturing Consumer & Competition Insights.
▪ Management of the entire Agrico Product Portfolio with updates regarding new additions.
▪ Pricing Communication to all channel stakeholders on a real-time basis.
▪ Capturing, allocating & managing Leads building a robust Lead Management System.
▪ Sales Dashboard to constantly track Sales Targets, Actual Sales and Compliance & Gap between Order & Actual Fulfilment.