We launched in 1979 as a wholesale business that focuses on optics within our nation. Today, we are proud to be operating in an array of different industries: optics, fashion, F&B and construction. We have then expanded our presence within the Middle East, with over 13 brands retailed across 70 stores in Egypt and the GCC
Giving our customers the best retail journey in Egypt, via our brand stores & ambassadors. We strive to maintain a high level of customer service coupled with the trendiest products in the market.