if you are interested in building a business today, you need to seize the opportunity to capture today’s most valuable asset, attention, by creating content at scale. You need to think of yourself as a media property. And you need to deliver information that has value for your audience instead of traditional commercial pitches of the past.

Do you want to create a lasting following online? Wondering which social media platforms you should be using right now?

To explore the latest trends in social media marketing, I interview Gary Vaynerchuk on the Social Media Marketing Podcast.

Gary is the CEO of Vaynermedia, a full-service digital agency. He’s also the host of the #AskGaryVee Show and the author of Crushing It.

You’ll discover how Gary has sustained his online visibility for more than a decade and which platforms he’s paying attention to right now. You’ll also learn how to develop engaging content for today’s social media platforms including TikTok.