INSIDE AT PRIDE
Pride has modern, high tech stores in 30 locations throughout Western Massachusetts and Northern Connecticut. We are committed to making your neighborhood shopping experience the best available, anywhere. We are locally owned and operated and proud of our involvement in the community.

EASY REGISTRATION
Whether you’re already a member or would like to be, we’ve streamlined the signup process for hassle free enrollment.

TRACK AND REDEEM REWARDS
Track your Pride Rewards at a glance and redeem in-store or at the pump.

MOBILE PAYMENT
PridePay ensures secure, PIN-based transactions to your checking account. Our pay at the pump technology uses GPS to determine your location, simply enter your pump number and PIN protected ID. All you need to do is log in with your secure PIN ID and select your pump number. We use the same secure PIN ID to allow you to pay for in-store purchases. At the end of all transactions, a receipt is automatically emailed to you.

IN-STORE PROMOTIONS
 & ALERTS
See what's on special at each Pride Store right from your mobile device! Sign up to receive instant alerts about special promotions and deals inside at Pride!

FIND A PRIDE STORE AND GET DIRECTIONS

Find the closest Pride Store and get directions from your current location. Find nearby Pride locations by city and state, or zip code.



CURRENT GAS PRICES

Get real-time gas price information for all Pride Stores.



STORE FEATURES AND SERVICES

Find a station with a particular fuel type, locate the nearest 24-hour Pride Store or Subway/Dunkin Donuts location!

SEND US YOUR FEEDBACK
Tell us about your experience at Pride Stores by submitting your comments from the feedback page. We appreciate your business and are always listening to our community and customers.

The Pride app is FREE to download and FREE to enroll!

WHAT’S NEW:
Improved mobile payment, track your Pride Rewards and redeem in-store, easy registration and better navigation.