The Marketing Management App is a comprehensive guide that introduces you to key concepts in marketing management. With easy-to-understand and well-structured material, this app helps you understand the basic principles, strategies and practices related to marketing.

In this application, you will find clear explanations about various important aspects of marketing management, such as market segmentation, market research, branding, digital marketing, competitor analysis and promotion strategy. The content presented in this application is supported by illustrations, graphics and case studies that help you understand marketing concepts practically.

In addition, the app offers a challenging marketing management quiz feature, allowing you to test your knowledge and understanding. This knowledge test provides questions designed to engage you in critical thinking and test your understanding of marketing management theory and practice.

With the Marketing Management Book Application, you can develop your marketing knowledge and skills in a practical and interactive way.


Quick Guide to Marketing Management Quiz

✅ 50 - 50: This option allows you to remove two answer options from the four available options. By eliminating irrelevant options, you can increase the chances of getting the answer right. However, using this option will reduce the number of coins you have by 4.

✅ Skip Questions: If you face difficulty in answering a certain question, you can skip the question without getting minus points. However, using this option will reduce the number of your coins by 2.

✅ Audience Poll: This option allows you to use audience poll to see the answer choices voted by other users. By gaining additional insight, you can make better decisions. However, using this option will reduce your coin count by 4.

✅ Reset Timer: If you need extra time to answer a question, you can reset the timer. This feature gives you the opportunity to get a better time score. However, using this option will reduce the number of coins you have by 2.

We realize that in presenting content in the Marketing Application, errors may occur, such as typos or improper punctuation. However, we want to emphasize that our team is committed to continuing to provide the best experience to our users and continuously making improvements to make this app even better. We value every feedback and opportunity to innovate to provide a better experience in learning the basics of marketing science.