Two years ago, our leader and founder, Maribel Domínguez, discovered that there was a disconnect between professional beauty brands and the 100,000 salons and 500,000 stylists that exist in Mexico.

She also realized that there was a lack of providing a personalized service experience to all entrepreneurial and independent beauty professionals.

So a great idea arose: a great opportunity! Create Beauty Circle: the first online store, 24/7, specialized in the direct and exclusive sale of more than 2,000 products from 14 prestigious brands, for beauty experts like you.