The Boba Family is the story of 8 magical creatures that inspired by Boba Tea.

The 8 characters are:
Bobo the boba
Coco the coconut jelly
Sky Baby the white pearl
Bubbly the boba tea
Popi the popping boba
Mimi the milk carton
Bonbon the pudding
Rea the milk foam

THE BOBA FAMILY was founded in 2019 and was designed by Chaimi Design Studio (Yanz Zeng & Iris Xing).

It's an original character brand with a brand concept "Create sustainable and peaceful lifestyle." They also create daily life products (such as reusable bubble tea bottle, reusable cutlery, tote bags and art prints) that encourage the younger generation to make an effort to live a greener life.