Let's cultivate our sanctuary together.

At TRU LUV, we are a team of creators, dreamers and technologists working with the energy of the moon to develop an app that feels like friendship. Join over four million people helping us develop a new model for technology, our relationships with our phones, ourselves and each other.

Our experimental app #SelfCare is here to comfort you. It's a safer space for whenever you need it. No pressure, no winning, no alerts and no streaks. We believe that love feels better than winning.

In #SelfCare, we invite you on a journey with the moon to explore our energies of celebration, curiosity, love, intention and care. You'll find soothing rituals where you can magically transform the color of your bedroom walls, seek guidance from your tarot cards and snuggle with your cat. You may experience feelings of calm, joy, connection or ASMR-like tingles as you tend to our rituals.

Some of our rituals include:
- the tarot
- the moon
- our duvet cover
- our walls
- our bubbles
- our massager
- our familiar
- our candle
- our books
- our locket
- our laundry
- our paper flowers

Thank you for being on this journey with us! #SelfCare is a work in progress. TRU LUV was Canada’s first startup to attend Apple Entrepreneur Camp in 2020 and is advised by world-renowned game designer Jane McGonigal and AI thought leader Tom Gruber. You can read more about our development journey at truluv.ai/luv-notes/

What feels good to you? We'd love you to share your feelings with us. Connect with us at [email protected]

Would you like to receive our LUV Notes in your inbox? truluv.ai/get-luv-notes/

Our privacy policy: truluv.ai/privacy-policy/

Our terms of service: truluv.ai/terms-of-service/