The ARC(Agricultural Research Council) and its key stakeholders, identified the need to develop a technology driven platform to support farmers, experts and advisors.

The App aims to provide farmers with information and best-practice knowledge that enables them to be productive, economically viable and contribute to the nation’s food basket.

- Provide farmers with useful and timely information to enable them to be more
productive and better informed

- Build an appropriate technology platform that fits within a farming and rural
context

- Gather real-time data that can be aggregated and analysed to improve the usefulness of the platform overall